The Pipe Concept
Why your conversion rate is so low…
Disclaimer: This post contains affiliate links.
The main goal of any website owner is to make sure their website can be found easily. The second goal (which is also important) is to have their website visitors become their customers. The latter is called “traffic conversion” or “lead generation”. Unfortunately, this process is not always smooth. At some point, the vast majority of any website visitors lose their interest and switch to other websites. This can happen due to several reasons:
- The user is not convinced with your offer;
- Your site is loading slowly;
- Your site is hard to navigate;
- The purchase or booking process is too complex
I will review these points more in detail in one of my blog posts, but for now, let me show you what I mean by the “Pipe Concept”.
The Lead Leakage
A poorly optimized process of lead generation is similar to a leaky water pipe. The online traffic that poorly converts reminds me of the “leaking water”. At the same time, the “pipe” is your online infrastructure that may need to be repaired.
At Optimisario, we can identify where the “pipe” is leaking and help you “seal” it. We can also teach you how to take the best advantage of Google tools and social media. At the same time, we will make it easier for your potential customers to find your business. So all this will help you outperform your competitors.
What We Do
- Online presence analysis, development, and optimization;
- Conversion and lead generation optimization;
- Local SEO;
- Shopify online store design and development;
- Airbnb merchant profile optimization;
- Social media optimization;
- Branding development and optimization;
- WordPress design, development, and optimization;
- General onsite/offsite SEO;
- Content strategy and development;
- Web traffic monetization;
- Website hosting optimization
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